A social media influencer does not veritably mean an “influential” person. They only become so if their posts have the potential to set our perception of what is relevant to us.
When a follower knows that a person can influence their beliefs, they become more likely to engage with a tweet; this trend is already apparent.
The main attribute needed to become an influencer is not existing fame but rather communicative skills. Positive influencers encourage creativity and stimulation. They reach a broad audience by building a persona that encourages users to share.
If you make videos that consistently consists of good content that gets people’s attention, social media platforms present the opportunity to have them be watched by millions of people.
Influencers go beyond this however and create videos that people share and engage with.
It may not sound like the most original idea, but creating videos that create an audience is the main reason for putting videos online. Artistic visions and heat felt commentary are great, but they don’t create huge social media followings
One of the most interesting trends among influencers is sharing the experience of shooting the video and acting as a presenter or co-host of the video.
Regardless of what and how you decide to share on social media never lose sight of the goal. Not to create something of substance; but to create a substantial following of people you can influence.